It all begins with an idea.

Our product was designed and built by a truck driver for truck drivers. After 40 years on the road, Mr. James C. Smith set out to make the job of a trucker a little bit easier. Mr. Smith rolled up his sleeves, and, before long, the No Excuse Lighting System was born.

Patent # 11,041,610 B1 was created right here in America, not in a garage like so many successful American companies, but in an airplane hangar!